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Privacy Policy

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Effective Date: May 1, 2025

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Cherub Cradle of Luxury LLC respects the privacy of its clients, customers, website visitors, and business contacts. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information obtained through our website, communications, services, and transactions.

 

In this Policy, “Cherub,” “we,” “us,” and “our” refer to Cherub Cradle of Luxury LLC.

 

   1. Information We Collect

 

We may collect information that you provide directly to us, including:

 

  • Name, email address, telephone number, billing address, and shipping address.

  • Account, inquiry, appointment, and communication information.

  • Watch or luxury-item details, photographs, reference or serial information, service history, provenance, ownership information, and supporting documents.

  • Government-issued identification, proof of address, proof of ownership, taxpayer information, or other verification records when reasonably required.

  • Purchase, sale, consignment, sourcing, trade-in, shipping, payment, and payout information.

  • Messages, preferences, offer responses, reviews, and customer-service records.

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We may also collect limited technical information automatically, such as your Internet Protocol address, browser and device information, referring pages, pages viewed, session activity, cookies, and similar identifiers. Please do not submit sensitive information that Cherub has not requested.

 

   2. How We Use Information

 

We may use personal information to:

 

  • Respond to inquiries and provide requested services.

  • Review watch submissions, purchases, consignments, sourcing requests, and trade-ins.

  • Prepare offers, agreements, invoices, shipping documents, and transaction records.

  • Verify identity, ownership, authenticity, eligibility, and payment information.

  • Arrange shipping, insurance, inspection, authentication, payment, delivery, or return.

  • Prevent fraud, theft, counterfeit transactions, and unauthorized activity.

  • Maintain accounting, tax, insurance, legal, compliance, and business records.

  • Improve our website, services, communications, and client experience.

  • Enforce agreements, protect legal rights, and comply with applicable law.

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   3. When Information May Be Disclosed

 

Cherub does not sell or rent personal information. We may disclose limited information when reasonably necessary to provide a requested service, complete or protect a transaction, operate our business, or comply with law.

 

This may include disclosure to service providers assisting with:

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  • Shipping, delivery, and insurance.

  • Banking and payment processing.

  • Watch inspection, authentication, servicing, or valuation.

  • Identity verification and fraud prevention.

  • Communications, recordkeeping, and data storage.

 

We limit disclosures to information reasonably necessary for the relevant purpose. We may also disclose information to comply with legal process, investigate suspected fraud or unlawful conduct, resolve ownership disputes, protect affected parties, or establish, exercise, or defend a legal claim.

 

   4. Payments and Financial Information

 

Payments and payouts may be processed through banks, payment processors, invoicing services, or other financial-service providers. These providers may collect and process payment card information, bank account information, identity information, and transaction details under their own privacy and security practices.

 

Cherub may retain invoices, payment confirmations, payout instructions, payment status, and limited account information needed for accounting, fraud prevention, compliance, and dispute resolution.

 

   5. Cookies and Website Technologies

 

Our website and its service providers may use cookies and similar technologies to operate the site, preserve session information, understand traffic, detect errors or misuse, and measure website performance. Some cookies are necessary for the website to function. Others may support analytics, preferences, or marketing features.

 

You may be able to manage cookies through your browser or available website controls. Disabling certain cookies may affect website functionality. Third-party platforms linked to or embedded within the website may collect information under their own privacy policies.

 

   6. Communications

 

We may contact you by email, telephone, text message, or another method you provide regarding inquiries, submissions, offers, verification, shipping, inspection, payment, delivery, returns, and other active services or transactions. These transactional communications may be necessary to administer your request.

 

Marketing communications are optional. You may unsubscribe using the instructions provided in the message or by contacting Cherub. Opting out of marketing will not prevent necessary transactional, administrative, or legal communications. Message and data rates may apply to text communications.

 

   7. Data Retention

 

We retain personal information only for as long as reasonably necessary to:

 

  • Complete and document transactions.

  • Provide continuing service.

  • Maintain accounting, tax, insurance, ownership, compliance, and business records.

  • Prevent fraud and resolve disputes.

  • Enforce agreements and meet legal obligations.

 

Retention periods vary according to the nature of the information and transaction. Information no longer reasonably required may be deleted, anonymized, or securely disposed of, subject to legal and operational limitations.

 

   8. Data Security

 

Cherub uses reasonable administrative, technical, and physical safeguards intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. No website, storage system, transmission method, or security process can be guaranteed completely secure. You should use caution when sending sensitive information and promptly notify Cherub if you suspect unauthorized activity involving a transaction or communication. Where required by law, Cherub will provide notice concerning a qualifying security incident.

 

   9. Privacy Requests

 

You may contact Cherub to request access to or correction of personal information we maintain about you, request deletion of information no longer needed, withdraw from optional marketing communications, or ask questions about our privacy practices. We may need to verify your identity before processing a request. Available rights may vary depending on your place of residence.

 

   10. Minors

 

Cherub’s website and services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13. Individuals must generally be at least 18 years old to independently buy, sell, consign, or trade through Cherub.

 

   11. Third-Party Websites

 

Our website may link to third-party websites, marketplaces, payment services, social platforms, or other resources. Cherub does not control and is not responsible for the privacy, security, content, or practices of independent third parties. Review their policies before providing information.

 

   12. Changes to This Policy

 

Cherub may update this Privacy Policy as its services, systems, providers, or legal obligations change. The revised version will be posted on this page with an updated effective date. Material changes may also be communicated through the website or another appropriate method.

 

   13. Contact Us

 

Questions, concerns, or privacy-related requests may be submitted through Cherub’s Contact Us page.

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